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Getting Started


    Nope! All templates are part of a multi-purpose theme, which means they all have huge amounts of flexibility. Turn nearly any option on or off, or customize them to create your ideal site. Focus on the template that most closely resembles your dream site’s function and layout to save design time.

  • ``What if I choose a template and then later I'm like, ``Ahh, I want a different template.' Can I change my template?``

    You can install all our templates if you choose, at no charge. However there is no “switching.” Instead, they compile. This means you will have all the media and pages and posts, etc. from all the templates you install at your disposal to mix and match. For example, let’s say you want to use a newly added template’s home page. You will want to copy the content from your current home page (which will remain untouched by the addition of a new template) and paste the content to your new home page.

  • I just signed up. Did you add the stuff to the media library?

    Yes. All templates will come preloaded with assets such as images. This is necessary for you to see how a page, for example, is laid out with text and assets. Once you have your site fully designed and your assets in place, feel free to delete the demo assets.

  • If I add items to the media library, will everyone have access to it?

    Absolutely not! All media and content on your site is yours. The only folx with access to your site’s backend (dashboard) is you (the Admin) and whoever you add as a user, and Red Plum team members of course.

  • I forgot how to get to get to the Customizer.

    In your Dashboard, locate your Admin Menu items on the left. Scroll down, select Appearance > select Customize

  • In Theme Settings > Typography, the font I use is not available.

    All Google fonts are available to you. If a font you previously used is not included in the Google font library, my recommendation is to go to Google Fonts and experiment and select another font or set of fonts to use going forward.

  • How do I install or remove plugins?

    To install or remove a plugin, simply review our list of approved Plugins and submit a Support Ticket.

    Step 1. View list of approved plugins.

    Step 2. Go to submit a new ticket

    Step 3. Under Departments, select Install or Remove a Plugin

    Step 4. Under Products, select your template version

    Step 5. In the description of your ticket, list the plugins and whether you would like said plugins installed or removed.


  • I have a plugin or feature request you don't currently offer.

    Great! Submit your request here.

    [contact-form to=’’ subject=’Red Plum Digital Feature Request’][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’What features would you like to see us add or remove?’ type=’textarea’ required=’1’/][/contact-form]

  • How can I find out what functionality is included or can be included?

    Great question. The answer is to review our approved plugin list to see what functionality you’d like to add, or remove, from your site.

    Any website built on WordPress can use various tools to add or remove functionality. For developers and non-developers alike, plugins are one of the fastest and most reliable options. Plugins are “a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites.”


    To add or remove plugins from your site, see our guide on HOW DO I INSTALL OR REMOVE PLUGINS?

  • Typography Help

    font is the combination of typeface and other qualities, such as size, pitch, and spacing. For example, Times Roman is a typeface that defines the shape of each character. Within Times Roman, however, there are many fonts to choose from — different sizes, italic, bold, and so on.

    The weight is the thickness and is dependent on a typeface’s available weights. Here are some example values.

    normalStandard weight. Equivalent of 400 .
    boldBold weight. Equivalent of 700 .
    bolderBolder than the inherited font weight.
    lighterLighter than the inherited font weight.

    The font size or text size is the overall size (height and width) of a font. Size is typically measured in points (pt), which is the vertical measurement of the lettering. There are approximately 72 (72.272) points in one inch. For example, standard font size for body copy in your browser is 16 pts. The standard body size on Red Plum Digital is 18 pts, while the largest header, also referred to as H1, is 42 pts.

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Migrating Your Site

  • Can and why would I migrate or import my current website?

    Yes, you can migrate most sites.

    You can move your current WordPress or Squarespace website content over.

    Why would you migrate your website to us?

    You might be wanting:

    • Expanded e-commerce integration
    • Easier-to-implement functionality
    • Near unlimited customization

    To do so, you might be:

    1. Moving your site from to (or vice versa) to us.
    2. Moving content from another platform like Squarespace to us.
    3. Rebuilding your site on Red Plum Digital but, you want to move the key content over first.
  • Before you start.

    WordPress (.org and .com)

    What can you (normally) export from a WordPress site?

    • Posts
    • Pages
    • Media (Images, PDFs, etc.)
    • Products
    • Orders
    • Contact forms
    • Slider items
    • Newsletters
    What can’t you (normally) export?
    • Widget settings
    • Plugin settings


    Unfortunately, WiX does not support exporting. So, you will not be able to upload your WiX website to us, or anyone else.


    Fortunately, migration to WordPress from Squarespace is easy.

    What can (normally) be exported?

    • Blog
    • Basic and gallery pages
    • Text and image blocks
    • Text in embedded blocks

    What can’t (normally) be exported?

    • Index, event, album and product pages
    • Folders
    • Audio, video and products blocks
    • Style changes and custom CSS
  • WordPress to WordPress Migration

    WordPress to WordPress Migration

    Alternatively, you can contract a Red Plum Digital expert to complete the export and import for you. Simply place a ticket here. This service usually runs about $55.00.

  • Squarespace to WordPress Migration: Exporting

    Squarespace to WordPress Migration

    Exporting Squarespace content

    (Tutorial courtesy of

    First of all, you need to export your website data from Squarespace. Unfortunately, you won’t be able to export everything you have automatically. This means you will have to copy/paste some parts of your website to WordPress manually. List of content which cannot be exported:

    • Index, event, album and product pages
    • Folders
    • Audio, video and products blocks
    • Style changes and custom CSS

    What can be exported:

    • Blog (only one blog)
    • Basic and gallery pages
    • Text and image blocks
    • Text in embedded blocks

    Follow these steps to start the export procedure:

    1. Log into your Squarespace account.
    2. In the menu on the left click Settings.
      Squarespace settings
    3. Under Website click on Advanced.
      Squarespace Advanced settings
    4. Now click on Import / Export.
      Import / Export option
    5. Since you want to export the website, click on Export button.
      Squarespace website export
    6. In the dialog box which opens, you can select the platform to which you want to export your website. The only option now is WordPress, but that’s exactly what you need so click on it.
      Exporting Squarespace to WordPress platform
    7. Once the export download file is created, a new option Download will appear. To download it to your computer, click the button.
      Downloading the export file

    Once the download is complete proceed to the next step.

    Alternatively, you can contract a Red Plum Digital expert to complete the export and import for you. Simply place a ticket here. This service usually runs about $55.00.

  • Squarespace to WordPress Migration: Importing

    Squarespace to WordPress Migration

    Importing your Squarespace website

    (Tutorial courtesy of

    At this step you will import content to WordPress. Follow below steps to proceed:

    1. Log into your WordPress admin area. You can do that by adding /wp-admin/ to the end of your domain.
    2. Go to Tools > Import. In the list of platforms, you will not see Squarespace as it exports content in a WordPress compatible XML file format. Due to this, you should click Installunder WordPress. Once the installation is complete press Activate button.
      Importing website
    3. Select your export file (Choose File) and click Upload file and import button.
      Selecting the file to import
    4. Once the file has uploaded, you will see a screen where you can choose whether to import the author, create a new user, or assign an existing user. You can select any option suitable for you. Also, you can choose whether to import files and attachments or not. Press Submit button once you are ready.
      Selecting users

    IMPORTANT: If import times out or returns errors, try deselecting Download file and import file attachments option. Depending on the size of your Squarespace account and your hosting server configuration this option may prevent import to complete successfully.

    After the import is complete, you will see a green success message. Now you can review your WordPress website and make sure all needed content has been imported successfully.

    Step 4 — Importing Images from Squarespace into WordPress

    If you checked your websites, you might have noticed that some images are still hosted on Squarespace. This is normal. Sometimes WordPress importer fails to import images automatically from Squarespace. This means you will have to add them manually or use Import External Images plugin:

    1. Install and activate the Import External Images plugin in WordPress. In case you do not know how to install WordPress plugins, you can check this tutorial.
    2. After installation is complete, click on Media > Import Images.
      Importing images
    3. Under Process all posts list of your website pictures appears. Click on Import Images Now.

    Once the import is complete, visit your WordPress website again and re-check posts with images.

    Alternatively, you can contract a Red Plum Digital expert to complete the export and import for you. Simply place a ticket here. This service usually runs about $55.00.

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Template Branding

  • Branding In Minutes

  • Branding > Edit Your Site Icon In The Customizer

  • Branding > Edit Your Theme Colors In The Customizer

  • Menu > How To Edit, Add and Delete Menu Items In The Customizer

  • Turn ``Top Bar`` On

  • Add/Fix Header Logo

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  • How Do I Start Designing?

    Go to Admin Menu > Pages > All Pages > Hover Over A Page > Edit

  • Add A Text Overlay To An Image

  • Design > Add Type/Font Preset

  • Design > Edit Type/Font Preset

  • Design > Layer Header On Top Of (Above) Content

  • Design > Replace Slider With Parallax Image

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  • Registering A New Domain With Us

    This is supper easy.

    Before you get started:

    • Have your domain name choice ready.
    • Research your availability both for your domain name and on social sites.
    • At least for your awareness, research alternate meanings of your domain name.
    • You can always change your domain name later, but there are no refunds for costs associated with domain registrations or domain hosting.

    Step 1: Open up your account page by clicking on the Account link in your admin menu.

    1) Enable payment processing

    2) Click “Enable Payments”

    Step 2: Process payment to begin subscription

    1) Click “Pay”

    2) Follow the prompts to submit payment.

    (If your trial period is still active, you will have to either let your trial run its course or request your trial to be canceled before you can make a payment. You can do that by emailing

    Step 3: Submit your custom domain.

    1) Once payment has been processed, your subscription will begin and you can now enter your custom domain here and click “Set Custom Domain.”

    (Your custom domain will typically be live within 2 hours. If you need a quicker turn-time, please email


    If you already have a custom domain, there are some additional steps. Check out the guides below this one to learn more.

    That’s it.

    A few things in mind, we currently only allow .us, .com, .org and .net top level domains; and you aren’t able to connect a custom domain to Red Plum Digital if the domain name has the word “redplumdigital” or “redplum” in it.

  • Transferring Your Domain

    Important! This process is free of charge. It takes about 10 minutes of your time, though it will take between 2-48 hours for the servers to catch up (aka propagate) and your website to be live. Please plan accordingly.

    Before you get started:

    There are several requirements* your domain should meet before we can initiate the transfer:

    • The domain name must be in “Active” status. Most registrars set the status of the domain names to “Locked” by default, so you need to unlock the domain name first from the control panel of the current registrar. This is not required for .co.ukand domain names.
    • There must be more than 15 days until the expiration of the domain.
    • The domain name must have been initially registered more than 60 days ago.
    • You must have the EPP code (Authorization code) for the domain. You can obtain it from the current registrar. This is not required for and domains.
    • You must have access to the administrative email for that domain because an email will be sent to it, which you need to open to authorize the procedure. If you have Domain ID Protect service enabled for the domain, please disable it first, so that the authorization email is sent to your real email address. This is again not required for and domains.
    • Only for and domains you must set the TAG attribute for your domain name to TUCOWS-CA (SiteGround’s Domain name registrar)

    Step 1. Open a ticket and set us these details. We’ll do the rest for you.

    Step 2. Watch out for our replies to your ticket.

    Step 3. You will be sent an email to complete the transfer. Once propagation has completed, your site will be live.

    That’s it.

    *If your domain doesn’t meet these requirements, you can try pointing it to your site instead.

  • Pointing Your Domain

    Pointing your domain to us would be the route to go if you purchased a domain from a third-party provider (like GoDaddy, Hover, or 1&1) and want to keep it registered with them.

    When you choose to point your domain’s A record instead of transferring your domain, only your website will be pointed to our hosting. Your domain’s DNS records will still be managed with your previous host/DNS service provider. If you don’t know which is your domain registrar, you can find it by doing a simple WHOIS check.

    We recommend transferring your domain to us instead of connecting it.

    • You can manage all aspects of your website in one place.
    • Your domain could qualify for one free year of hosting with an annual billing cycle.
    • We can help with issues related to your domain.

    Important! This process is free of charge. It takes about 10 minutes of your time, though it will take between 2-48 hours for the servers to catch up (aka propagation) and your website to be live. Please plan accordingly.

    Before you get started:

    • You should already have registered a domain with a third-party provider. After you connect your domain by following the steps, you must leave it registered with your provider to keep it connected to us.
    • Your domain provider must offer full DNS access. If they don’t, you may not be able to point your domain to us. If that is the case, you’ll need to transfer the domain to a new provider before pointing it to us.
    • You’ll need to use your domain provider’s default nameservers.

    Step 1: You will need to contact your domain provider and ask them to point your domain to this A record:

    That’s it. After propagation has completed, your site with us will be live.

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  • Media Library ‹ How To Crop An Image

  • Glossary

    Here’s a review of some common image-relevant terms. Understanding these will help you navigate our guides, but also to communicate with other creatives.

    • Aspect ratio – An image’s aspect ratio is its width to height ratio, like 3:4. Meaning, if we are using the unit pixel, an image 30 pixels in width would be 40 pixels in height. Maintaining a consistent aspect ratio prevents images from becoming distorted. For example, if you reduce the width of an image by 25%, you must also reduce the height by 25%.
    • Image Dimensions aka Image Size: Unlike aspect ratio, image size defines an image’s width and height, usually in pixels for web or digital images.
    • Image File Size: Image size and image file size are not the same. Image file size is measured in bytes according to how much storage space it takes up, usually measured in kilobytes (KBs), megabytes (MBs)or gigabytes (GBs).
    • Image Resolution: Resolution is the number of pixels per inch (PPI) for digital image or dots per inch for prints (DPI) in an image. We recommend keeping your resolution no less that 72 PPI at 100% size.
  • Formatting images

    Make images easy.

    To help you out, depending on your template, between seven and 15 versions of each uploaded image is created to ensure perfect display on any screen size. Still, creating various sizes on an image can only take you so far. So, it’s important to upload a quality photo.

    Follow these recommendations on how to format your images before uploading them.

    Image (File) Size and Dimensions
    Try to use less than 500 KB for best results per image. Even though you can upload files with sizes up to 20 MB, bigger isn’t better; it’s slower. Find the size and dimensions of your original image before you upload it to your site:

    • PC – Right click on the image file and select Properties.
    • Mac – Press Option while clicking on the image file, then select Get Info.

    The dimensions of the original image you upload to your site can have a big impact on how it displays. We recommend using images that are between 1500 and 2500 pixels wide. If an image’s dimensions are too small it can look pixelated as your template tries to fit an image into a space requiring a larger width.

    You can use design software to change your images’ file sizes and dimensions. If your original image is too small however, we don’t recommend enlarging it. This can make it appear pixelated. Instead, start with an image that is at least 1500 pixels wide. We love to use Unsplash for royalty and credit free images.

    Save images in .jpg, .gif, or .png format only. (.psd, .tff, and .doc files aren’t web-compatible for images. See our guide on documents and attachments instead.)

    File name
    Only use letters, numbers, underscores, and hyphens in file names. To change the file name, re-upload the image or file with the new name. An image’s name is the alt (alternative) text if you don’t specify any alt text. It also tells search engines what the image is about, which can help your SEO efforts.

    When creating your images, use readable names that will make sense to people who use assistive screen readers or who’ve disabled images in their browser. For example, if your image name is IMG_0178.jpg, change it to something that describes the image, like blue-ceramic-glazed-planter.jpg.

    Your image file name should be short, descriptive and helpful.

    • Eight for few words
    • Separate each word with a hyphen or underscore.
    • Incorporate one or two keywords.

    To find the MP (megapixels) for an image, multiply the dimensions and divide by one million. For example, an image with dimensions of 1500px x 1650px is 2.475 MP.

    Color mode
    Save images in RGB color mode. Print mode (CMYK) may render in psychedelic colors in browsers.

    Color profile
    Save images in the sRGB color profile. If images don’t look right on mobile devices, it’s probably because they don’t have an sRGB color profile.

    Browsers load the full image for images cropped by your site, such as those cropped with the cropping handle or Site Styles aspect ratio tweaks. To reduce the file size of large images, it’s better to first crop them close to the intended size manually with third-party software or the built-in Image Editor.

    Image text
    It’s best to use the design tools in your page builder to overlay text over your image instead of including it on the image. This will help make sure your text and image are resized appropriately for various display sizes. It also makes the text searchable. See our guides on designing for ideas on how to layer images and text.

    If your image contains text, it’s best to save it as a .png file. Text in a .jpg file often becomes blurry when the image is compressed. A .png file typically retains its sharpness, especially if the image is displaying at its original size.

    If your image is saved upside-down, you can rotate the image by going to Media Library > locating the image > edit image. When editing your image you can rotate, crop and more.

    Page size
    If there are a large number of images on a page it can speed issues such as slow loading speeds. Check your pages here to ensure your page size is 5 MB or under.

    Save your favicon or site icon as an .ico or a .png file. The recommended aspect ratio is 1:1 and recommended dimensions for a favicon are 100px × 100px to 300px × 300px. Favicons will display in browsers as 16px × 16px.

    Note: Internet Explorer has major issues displaying .pngs as favicons.

    Animated .gifs
    Animated .gifs are an exception to our 1500-2500 pixels rule, especially .gifs in Image Blocks. A 1500 pixel-wide .gif will likely be very large, which could potentially slow down your site. We recommend formatting animated .gifs in whatever size you want them to display on your site.

  • Documents and Attachments

    .psd, .tff, and .doc Files

    You can create download links for non-web-compatible image files. Upload the file, usually a .pdf or .doc, to your Media Library. After uploaded, select the file. On your right, you will see a list of properties, including the file URL. Copy the file URL. The, to create a download link, simply highlight some text on one of your webpages and with the text still highlighed click the “Insert/Edit Link” icon. A bar with an arrow and gear icon will pop up.

    Paste your URL into the bar and either select the “arrow” or click gear icon for further options. That’s it.

    You can also create buttons using the Button Options tool located in your Admin Menu to create button with your downloadable link for a more designer aesthetic. EXAMPLE BUTTON

  • Template-Specific Guides to Images

    Coming soon.

    We’re working on provides guides specific to each template for your easy reference. Stay tuned.

  • Upload Images to Library In Mass

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  • Installing or Switching Templates

    One thing that’s great about our WordPress set up is you can change your template with out having to start over. You can install a new template at any time and as many times as you’d like. Be careful though, once you install a template, you can only take it back through a restore from a backup. This is because more than one template can be used at a time. This is useful if you want to combine template looks and features.

    Will you lose any content if you change templates?

    Most of your site elements will not be affected by changing templates. That is, beyond the new styling that they might get, nothing will change with:

    • Your posts and pages. Nothing will happen to your posts and pages when you switch templates.
    • Any core settings. For example, if you’re using a static homepage, that will stay the same even after you install a new template.
    • Any plugins that you’re using. All plugins we provide should continue to function normally. Any third-party plugins you install may or may not be compatible.
    • Basic site information. Your site name and description will stay the same.
    • Shortcodes. If you’re using shortcodes, those shortcodes will stay in tact.
    • Widgets. Your widgets will not change.
    • Images and media. Nothing bad will happen to your images and media.

    But there are some theme-specific pieces of content that won’t necessarily make the journey when you change themes. These are things like:

    • Your menus: The configuration of some of your menus may change, but you won’t loose functionality. Simply reconfigure your menus to represent the pages and links you’d prefer.

    The vast majority of your content will come through unscathed when you switch templates.

    How to change a template

    Simply submit a ticket letting us know which template you’d like installed. We’ll do the rest. All requests are handled in the order they are received. Your patience is most appreciated.

    Once your new template is installed, remember you will see your previous pages and your new template’s pages. Simply design your new pages to reflect your style. Keep or delete pages as you see fit.

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Marketing and SEO

  • Add Video Blocks To Your Email

    This tutorial is provided by MailChmp. Use Video Content Blocks.

  • Branding In Minutes

  • E-commerce Strategies

    Your Product Page Is An Employee

    Important Notes

    Shorten the copy and layout to only what is necessary and helpful. Make the ask with cross-sells and upsells. Incorporate video. Pull in social proof that your product or service is great.

    Help Customer's Love It And Buy It In A Flash

    Important Notes

    Incorporate an easy to find and easy to use wishlist feature on your header and product previews.

    Optimize the checkout process by adding 'Quick View' and 'Add To Cart' features on product previews. Then test, test, test your customer experience.

    Make sure their 'Cart' is easy to locate.

    Let Social Media Work For You For A Change

    Important Notes

    Automatically send website updates like new products or new posts to Hootsuite. Ask your audience members to post about you using a relatable yet, unique hashtag. (Use this hashtag as part of your product page tactics.)

    Go Get Your $$$

    Important Notes

    Automate emails when someone abandons their cart. Have unique discount codes created for your customers. Jilt is a plugin that integrates with Red Plum Digital that can help you with these two tactics. You would need a Jilt account. Jilt hooks up to your ecommerce site, it supports WooCommerce.

    Sweeten The Pot

    Important Notes

    Here is how to add unique discount codes to your abandoned cart emails through Jilt.

    Give Your Promtoions and Discounts Front Stage

    Important Notes

    Add a 'Top Bar' with your contact info, promotions or discounts.

    Give 'Convenience' Shoppers What They Want

    Important Notes

    Remove shipping charges! And, remove tax, too.

Don’t see a topic you’re interested in?

Make a request.

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We update our guides constantly.