E-commerce Checklist w/ Videos

24 Feb E-commerce Checklist w/ Videos

[vc_row][vc_column alignment=”center”][vc_empty_space height=”22″][mpc_textblock content_width=”100″ font_preset=”preset_3″]We recently hosted an event at The DEC in Uptown, Dallas where we dove into e-commerce strategies as it relates to websites. Some of our favorite topics included recapturing abandoned shopping carts and ‘convenience’ shoppers. Check out a hit-list of the tips and tricks we covered. Video how-tos included![/mpc_textblock][vc_empty_space height=”65″][mpc_textblock content_width=”100″ font_preset=”preset_20″ font_color=”#333333″ font_size=”28″ font_align=”left”]Contents[/mpc_textblock][vc_empty_space height=”22″][mpc_textblock content_width=”100″ font_preset=”preset_3″ font_transform=”capitalize”]

1. Your product page is an employee
2. Help customers love it and buy it in a flash
3. Let social media work for you
4. Go get your $$$
5. Sweeten the pot
6. Give your promotions and discounts front stage
7. Give ‘convenience’ shoppers what they want

[/mpc_textblock][vc_empty_space height=”65″][vc_empty_space height=”65″][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″ offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][/vc_column][vc_column width=”1/4″ css=”.vc_custom_1565624506779{padding-left: 25px !important;}” offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mpc_textblock content_width=”100″ font_preset=”preset_18″]Your Product Page Is An Employee[/mpc_textblock][vc_empty_space height=”20″][mpc_textblock content_width=”100″ font_preset=”preset_3″]Important Notes

Shorten the copy and layout to only what is necessary and helpful. Make the ask with cross-sells and upsells. Incorporate video. Pull in social proof that your product or service is great.[/mpc_textblock][vc_empty_space height=”20″][vc_raw_html]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[/vc_raw_html][/vc_column][vc_column width=”1/2″][mpc_textblock content_width=”100″ font_preset=”preset_18″]Help Customer’s Love It And Buy It In A Flash[/mpc_textblock][vc_empty_space height=”20″][mpc_textblock content_width=”100″ font_preset=”preset_3″]Important Notes

Incorporate an easy to find and easy to use wishlist feature on your header and product previews.

Optimize the checkout process by adding ‘Quick View‘ and ‘Add To Cart‘ features on product previews. Then test, test, test your customer experience.

Make sure their ‘Cart‘ is easy to locate.[/mpc_textblock][vc_empty_space height=”20″][vc_raw_html]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[/vc_raw_html][vc_empty_space height=”65″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mpc_textblock content_width=”100″ font_preset=”preset_18″]Let Social Media Work For You For A Change[/mpc_textblock][vc_empty_space height=”20″][mpc_textblock content_width=”100″ font_preset=”preset_3″]Important Notes

Automatically send website updates like new products or new posts to Hootsuite. Ask your audience members to post about you using a relatable yet, unique hashtag. (Use this hashtag as part of your product page tactics.)[/mpc_textblock][vc_empty_space height=”20″][vc_raw_html]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[/vc_raw_html][/vc_column][vc_column width=”1/2″][mpc_textblock content_width=”100″ font_preset=”preset_18″]Go Get Your $$$[/mpc_textblock][vc_empty_space height=”20″][mpc_textblock content_width=”100″ font_preset=”preset_3″]Important Notes

Automate emails when someone abandons their cart. Have unique discount codes created for your customers. Jilt is a plugin that integrates with Red Plum Digital that can help you with these two tactics. You would need a Jilt account. Jilt hooks up to your ecommerce site, it supports WooCommerce.[/mpc_textblock][vc_empty_space height=”20″][vc_raw_html]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[/vc_raw_html][vc_empty_space height=”65″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mpc_textblock content_width=”100″ font_preset=”preset_18″]Sweeten The Pot[/mpc_textblock][vc_empty_space height=”20″][mpc_textblock content_width=”100″ font_preset=”preset_3″]Important Notes

Here is how to add unique discount codes to your abandoned cart emails through Jilt.[/mpc_textblock][vc_empty_space height=”20″][vc_raw_html]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[/vc_raw_html][vc_empty_space height=”65″][/vc_column][vc_column width=”1/2″][mpc_textblock content_width=”100″ font_preset=”preset_18″]Give Your Promtoions and Discounts Front Stage[/mpc_textblock][vc_empty_space height=”20″][mpc_textblock content_width=”100″ font_preset=”preset_3″]Important Notes

Add a ‘Top Bar’ with your contact info, promotions or discounts.[/mpc_textblock][vc_empty_space height=”20″][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mpc_textblock content_width=”100″ font_preset=”preset_18″]Give ‘Convenience’ Shoppers What They Want[/mpc_textblock][vc_empty_space height=”20″][mpc_textblock content_width=”100″ font_preset=”preset_3″]Important Notes

Remove shipping charges! And, remove tax, too.[/mpc_textblock][vc_empty_space height=”20″][vc_raw_html]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[/vc_raw_html][/vc_column][vc_column width=”1/2″][vc_empty_space height=”20″][/vc_column][/vc_row][vc_row][vc_column basel_text_align=”center” alignment=”center”][vc_empty_space height=”65″][mpc_textblock content_width=”100″ font_preset=”preset_18″]Tell us what e-commerce strategies have worked for you.??[/mpc_textblock][vc_empty_space][vc_empty_space][mpc_textblock content_width=”100″ font_preset=”preset_23″]We’re rooting for you.

-The Red Plum WP Builder Team

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