Here are some awesome e-commerce strategies. These tips and tricks include recapturing forgotten or abandoned carts, streamlining your customers’ shopping experience, using social proof, and more. Each section includes a cool how-to video, too!
So, let’s get crackin’ …
Your Product Page Is An Employee
Shorten the copy and layout to only what is necessary and helpful. Make the ask with cross-sells and upsells. Incorporate video. Pull in social proof that your product or service is great.
Help Customer’s Love It And Buy It In A Flash
Incorporate an easy to find and easy to use wishlist feature on your header and product previews.
Optimize the checkout process by adding ‘Quick View‘ and ‘Add To Cart‘ features on product previews. Then test, test, test your customer experience.
Make sure their ‘Cart‘ is easy to locate.
Let Social Media Work For You For A Change
Automatically send website updates like new products or new posts to Hootsuite. Ask your audience members to post about you using a relatable yet, unique hashtag. (Use this hashtag as part of your product page tactics.)
Go Get Your $$$
Automate emails when someone abandons their cart. Have unique discount codes created for your customers. Jilt is a plugin that integrates with Red Plum Digital that can help you with these two tactics. You would need a Jilt account. Jilt hooks up to your ecommerce site, it supports WooCommerce.
Sweeten The Pot
Here is how to add unique discount codes to your abandoned cart emails through Jilt.
Give Your Promtoions and Discounts Front Stage
Add a ‘Top Bar’ with your contact info, promotions or discounts.
Give ‘Convenience’ Shoppers What They Want
Remove shipping charges! And, remove tax, too.