Uncomplicated Help Why story map the user? What is user story mapping?User story mapping is a visual exercise to help product development teams better understand their target consumer by establishing the major tasks customers will perform while using the product. This can allow the development team to...
Uncomplicated Help An intro into the design process. After the brand's creative direction is chosen the brand elements are defined. This impacts the look and feel experienced by users. It determines whether users enjoy or abhor some of the most important touch points. Crucial to solving any design...
Uncomplicated Help What is a brand imersion session? What is it? A brand immersion session is when designers have an opportunity to understand their client's brand deeply and first-hand.What happens during a brand immersion session? During our brand immersion sessions, we ask about who our clients serve, why they...
How to begin designing for diversity: A guide to getting you started in building equitable products, services, and content, written by Boyuan Gao and Jahan Mantin of Project Inkblot....
Uncomplicated Help 5 branding questions to ask your web designer. Why? Success. One of the most important milestones in any web design journey is establishing - visually engaging yet consistent - branding. Branding is the look and feel of your organization and so much more - it is...
How to be more intentional with design impacting communities of color....